Phil Schiller, Apple's senior vice president of worldwide marketing, unveils the iPhone 5 (AP)
Technology giant Apple has unveiled a raft of updated products including the latest model of its new iPhone.
The iPhone 5, which weighs in at 112 grammes, has a 4in screen - half an inch bigger than previous models.
The company's senior vice president of worldwide marketing Phil Schiller said the phone was "an absolute jewel".
Speaking at a launch event in California, he said the phone was "thinner, lighter and smaller" than previous models and "the most beautiful product we have ever made bar none".
He said the screen offered "much more room to work and play" and allowed for sharper images with less glare.
He told the audience its new A6 chip allowed app developers to use "state of the art performance and graphics".
He added the phone's "console quality graphics" did not affect the battery which had a longer life than the previous 4S model.
The phone's camera has a sapphire crystal lens cover to protect it and a panorama option which allows the user to take panoramic pictures.
Mr Schiller joked: "The world is just a more beautiful place when you use an iPhone 5."
The audience was shown an updated map function that uses 3D maps and has spoken word directions to thousands of destinations. They also saw a fly-over option which allows users to get an aerial view of streets around the world.