Nick Clegg's Youth Contract will see firms paid to wake up teenagers to help them develop a routine
Ministers are to pay private companies to wake teenagers in a drive to get more youngsters back to college or work.
The initiative is part of Nick Clegg's £126 million Youth Contract to tackle the record number of England's 16 and 17-year-olds not in education, employment or training - the so-called "Neet" generation.
One scheme in the North East, run by Pertemps People Development Group, will see wake-up calls offered "to help young people develop a routine". Another, in Yorkshire, will see ex-soldiers deliver motivational sessions to disengaged youngsters through the Heroes to Inspire campaign.