Team GB's Olympic success has inspired almost a quarter of over-50s to dust off their running shoes and take part in sport, research suggests.
A study found that 24% of people aged over 50 have been motivated to exercise more after watching the Games.
And almost one in eight have decided to take up a new sport, according to a survey conducted by Saga Health Insurance.
Of those, 20% have taken up cycling after watching Sir Chris Hoy, Laura Trott and Bradley Wiggins. A further 16% have taken up canoeing and 12% aim to take up shooting.
Saga Services chief executive Roger Ramsden said: "The Olympics really has brought the nation together and inspired all ages to be more active.
"For the over-50s in particular this is great news as research indicates that exercise in your 50s cuts the risk of heart disease."