The new brand and vision for the London 2012 Olympic Games and Paralympic Games has provoked a mixed reaction. Just hours after it was launched, an online petition was set up in a bid to persuade the Olympic committee to scrap the new logo entirely.

The new emblem is based on the number 2012 – the year of the Games - and includes the Olympic rings and the word ‘London’. The organisers of the games claimed that the “modern emblem symbolises the dynamic Olympic spirit and its inspirational ability to reach out to people all over the world”. The people responsible for starting the petition clearly don’t agree.

To help you make up your mind about the latest logo, MSN has compiled a photo gallery of the emblems used for Olympic Games stretching back to 1976. Take a look and see how the London logo compares to those of years gone by.