Nick Clegg in his Town Hall event at MSN offices in London(MSN)

Nick Clegg's first 'Town Hall' event of the week was held at MSN headquarters in London. With David Cameron on holiday, the acting prime minister appeared at ease in front of the media as he answered questions sent in by the MSN users and a live audience. "This is the trendiest stool I've ever been asked to sit on," he joked. "I may wander."

His celebrated electoral appearances gave Clegg every reason to be confident in answering an array of questions. But he played down the "acting prime minister" monicker. "Far too much is being made of this. Of course, when the prime minister is on holiday his deputy must step in. But he's in charge."

A positive outlook

Toughness has been at the heart of the coalition message as cuts have been rolled out. "We will be making many difficult decisions over the coming months," he forecasts. "The thing about these cuts is that you can't duck them. It would be nice to somehow turn our back on the black hole in our public finances but that's not an option."

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But a sombre, knuckle-down message was clearly not Clegg's intention. Energetic and jovial at times, he was full of positivity, keen to emphasise "the spirit of partnership at the heart of this coalition", discussing the public's attitude to politics and visualising "a fairer socially mobile society". Facing questions about young people's employment difficulties he painted an optimistic picture: "You should be propelled forward by your aspirations."

"Insipid mush"

He is aware that the public perception of the coalition is vague. "People envisaged the new coalition as a kind of insipid mush where people argue about things that won't make a difference. It hasn't been like that. If anything, we've been too fast, too radical and too reforming."

Nick Clegg takes a question from Windows Live Messenger(MSN)

He wants us to understand that change - one of every campaign's favourite words - has really happened, reminding us of the reduction of the number of MPs in parliament and damning the "lamentable abuse of expenses" that occurred last year. "It's over. You are now in charge," he claims.

He takes the opportunity to throw some political weight when the tragic floods in Pakistan are raised. "Close to a quarter of the aid to Pakistan has come from the UK. The response from the international community has been lamentable, it's been absolutely pitiful." The strength of terms used by the deputy leader appears designed to disguise the difficulty of defining their first 100 days.

"Removing barriers"

Perhaps Clegg's favourite morale-boosting weapon is to talk about his own experiences and political passions. "I didn't come into policy to announce cuts," he says when confronted with funding issues in hospitals. "One of the reasons I got into politics is because it angers me that children are condemned by the circumstances of their birth," he tells us when eulogizing about social mobility. His ability to turn storyteller marked him out in the debates and Clegg the acting leader exhibits the same talent.

Nick Clegg with MSN's editor-in-chief Matt Ball(MSN)

These events seem to be a response to the coalition's need for a positive message in lieu of any good news relating to the mountainous challenges they face.

Holding this, the first of a series of town-hall events, in a digital environment that involved taking questions from Twitter and Windows Live Messenger allowed them to offer up a vision of a futuristic digital Britain with Clegg front and centre. "I would like to be able to look you in the eye and tell you that we've sorted out this financial mess," he tells us. Such a claim is a long way off. In the meantime, we'll be hearing many more public relations exercises such as this.

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