Claire Squires collapsed and died a mile from the finish line of the London Marathon (RAFA/PA)
Relatives and friends of a woman who died while competing in the London Marathon have attended a fun day marking the launch of a charity in her honour.
The family of Claire Squires have set up the Squires Effect, which aims to inspire and encourage others to achieve their goals and ambitions and bring charities and fundraisers together.
The 30-year-old hairdresser, from North Kilworth, Leicestershire, collapsed and died a mile from the finish line of this year's marathon in April.
Donations to Miss Squires' JustGiving website - which was raising money for the Samaritans - jumped from £500 to more than £1 million in the week following her death.
The new charity was launched at a fun day at Market Harborough Rugby Club, which also saw funds raised for a local bereavement centre.
A statement issued on the Squires Effect website said: "We will connect charities and fundraisers together to provide life-enriching help or support to people less fortunate than ourselves."