Cask ale has lost its image as an old man's drink and is attracting a growing number of younger customers to pubs, according to a new report.
The increased popularity of cask ale - also known as real beer, real ale, cask conditioned beer, or beer from the handpump - is helping to boost the number of new breweries.
The Cask Report, published at the start of Cask Ale Week, said drinkers were choosing their beers more carefully.
Pete Brown, the report's author, said: ""There has been a sea change in attitudes towards cask ale over the past few years which explains why it's now out-performing the beer market by 6.8%.
"It's completely lost its image as an old man's drink and now appeals to a broad range of drinkers, male and female, young and old.
"63% of licensees say it's attracting younger customers into their pub and a similar number say that more women are drinking it.
"More people see it as crafted product made from natural British ingredients and like the fact that it's available only in the pub.
"This is great news for all those who care about the future of the British pub since it helps guarantee a new generation of drinkers who will help keep pubs relevant - and open."